9 TO DIEMarketing Build
What is the Marketing build?
Start on Going Viral, then aim for Brand Guidelines, The Newsletter and The Vaporware from the Marketing pool. Add Balls in the Air and Sticky Notes from the shared skills. Put most talent points into Brand, and the rest into PR. Marketing has 95 health and ranks A tier on our arithmetic.
Marketing opens with Going Viral on 95 health. It marks one enemy and sends the whole floor towards it, so let them walk somewhere else. We are thrilled to announce this note, and will be announcing it again on Thursday.
Which skills and passives?
These six skills fill your six slots, and the six passives fill theirs. Passives that evolve one of your skills come first, since a skill evolves only at rank 5 with its partner owned. The remaining passive slots go to damage and cooldown, then whatever else is open.
| Skill | Source | Final dmg/s | Evolves with | Becomes |
|---|---|---|---|---|
| Going Viral (start) | Marketing | 122.9 | Kudos | Thought Leadership |
| Brand Guidelines | Marketing | 756.3 | None | None |
| The Newsletter | Marketing | 409.8 | None | None |
| The Vaporware | Marketing | 81.4 | None | None |
| Balls in the Air | Shared | 1421.8 | Coffee | Juggling |
| Sticky Notes | Shared | 444.4 | None | None |
| Passive | Each rank | Why |
|---|---|---|
| Kudos | Luck +10% | Evolves Going Viral |
| Coffee | Skill speed +8% | Evolves Balls in the Air |
| Grade 7 | Damage +8% | General strength |
| The Phone | Cooldown -6% | General strength |
| The Projector | Extra shots +1 | General strength |
| Headphones | Area +8% | General strength |
How should I spend 51 talent points?
This plan puts points into Brand first, because it holds the most damage and cooldown talents of the three tracks. What is left goes into PR, reaching its first milestone. It is a legal spend under the game's own unlock rules, and respecs are free, so nothing here is a commitment.
Your career path has been mapped. It is a circle.
Brand: 35 points
| Talent | Points | What it does |
|---|---|---|
| Reach | 5 | Area +4% per point. Impressions. Of what, unclear. |
| Campaign | 5 | Duration +6% per point. Q2 through forever. |
| Brand Awareness (milestone at 10) | 1 | Auras reach further. Everyone has heard of you. |
| Earned Media | 5 | Luck +6% per point. Free. Took four years. |
| Agile Marketing | 5 | Move speed +3% per point. Sprinting, in a circle. |
| Brand Love | 3 | Health per second +0.4 per point. Measured. Somehow. |
| Brand Ambassadors (milestone at 20) | 1 | Summons double. Paid in hoodies. |
| Share of Voice | 4 | Area +4% per point. Loudest in the room. |
| Tagline | 5 | Damage +4% per point. Three words. Eleven workshops. |
| Guidelines v12 (milestone at 30) | 1 | Orbiting things double. Still not that blue. |
PR: 16 points
| Talent | Points | What it does |
|---|---|---|
| Holding Statement | 5 | Armour +1% per point. We are aware and looking into it. |
| Media Training | 5 | Max health +6% per point. Bridge to the message. |
| Crisis Comms (milestone at 10) | 1 | Below 30% health, every skill hits harder. This is a good story, actually. |
| Rapid Response | 5 | Cooldown -3% per point. Statement in four minutes. |
Which gear sets?
Marketing has five sets, one per rarity from Approved up, and Brand Police is the first you can realistically finish. Wear four pieces for the stat bonus and eight for the change to how things play. Stars add 20 percent of a piece's stats each, so keep them for pieces you will wear for a while.
| Set | Rarity | 4 pieces | 8 pieces |
|---|---|---|---|
| Brand Police | Approved | Area +12% | Orbiting things double. It never ends. |
| Remote Warrior | Expensed | Move speed +10% | Pickups come to you. Nobody cancels in time. |
| Shadow IT | Executive | Cooldown -10% | Summons double. Matrixed. |
| Growth Team | Grandfathered | XP gained +15% | Lobbed things split on landing. Two entities, one problem. |
| Middle Manager | Legacy | Max health +12% | Kills refund cooldown. A friend of a friend of a friend. |