9 TO DIEMarketing
What is the Marketing role?
Marketing is one of 9 departments, with 95 health and Going Viral as its starting skill. Its executive action is Product Launch, on a 100-second cooldown. It has eight skills of its own, of which 1 can evolve. Its career tracks are Brand, Growth, PR.
Perception is reality.
Product Launch: Big news!! Everything on the floor is pulled to the launch, which is wherever you are standing.
Which skills does it have?
These are the eight skills only Marketing can draw. They turn up on level-up cards more than twice as often as shared ones. Numbers are at rank 5 with no bonuses, and a skill with a partner listed can evolve once you own that passive at rank 5.
| Skill | Shape | Rank 5 dmg/s | Evolves with | What it does |
|---|---|---|---|---|
| Going Viral | Bolt | 34.7 | Kudos → Thought Leadership | Marks one enemy. For four seconds everything on screen walks toward it instead of you. |
| Press Release | Bolt | 71.2 | None | Three shots that pass through everything. Anything hit turns around and walks away for two seconds. |
| Rebrand | Nova | 31.3 | None | New logo. Everything near you loses track of who you are for three seconds. |
| The Vaporware | Summon | 81.4 | None | A product that reads as real on the roster. The horde attacks it until it is touched. It does not exist. |
| Branded Pens | Lob | 37.4 | None | A box of free pens lands. Everything near it comes to take one. |
| The Funnel | Cone | 31.8 | None | Wide at the front, narrow at the back. The further in they are, the harder it hits. |
| The Newsletter | Rain | 409.8 | None | Falls on everyone who ever gave an email address. Weekly. Unsubscribing does nothing. |
| Brand Guidelines | Orbit | 756.3 | None | Three colour swatches orbit you. Anything that touches the wrong blue takes damage. |
What are its career tracks?
Marketing has three tracks: Brand, Growth, PR. Each holds ten talents, including three milestones that open at 10, 20 and 30 points in that track. You will earn up to 51 points in this department, so you can finish one track and get into a second.
Brand
| Row | Talent | Max | Opens at | What it does |
|---|---|---|---|---|
| 1 | Reach | 5 | 0 | Area +4% per point. Impressions. Of what, unclear. |
| 1 | Campaign | 5 | 0 | Duration +6% per point. Q2 through forever. |
| 2 | Brand Awareness (milestone) | 1 | 10 | Auras reach further. Everyone has heard of you. |
| 2 | Earned Media | 5 | 5 | Luck +6% per point. Free. Took four years. |
| 3 | Agile Marketing | 5 | 10 | Move speed +3% per point. Sprinting, in a circle. |
| 3 | Brand Love | 3 | 10 | Health per second +0.4 per point. Measured. Somehow. |
| 4 | Brand Ambassadors (milestone) | 1 | 20 | Summons double. Paid in hoodies. |
| 4 | Share of Voice | 4 | 15 | Area +4% per point. Loudest in the room. |
| 5 | Tagline | 5 | 20 | Damage +4% per point. Three words. Eleven workshops. |
| 6 | Guidelines v12 (milestone) | 1 | 30 | Orbiting things double. Still not that blue. |
Growth
| Row | Talent | Max | Opens at | What it does |
|---|---|---|---|---|
| 1 | Conversion | 5 | 0 | XP gained +4% per point. Two percent, celebrated. |
| 1 | Velocity | 5 | 0 | Skill speed +4% per point. Ship the test. Read the results later. |
| 2 | Referral Program (milestone) | 1 | 10 | Hits chain to a neighbour. Give ten, get ten. |
| 2 | Lead Capture | 5 | 5 | Pickup range +10% per point. Enter your email to continue. |
| 3 | A/B Test | 5 | 10 | Crit chance +2% per point. B won. B was the same. |
| 3 | Growth Hack | 3 | 10 | Cooldown -3% per point. One weird trick. |
| 4 | Retargeting (milestone) | 1 | 20 | Every skill fires one more. You looked at it once. |
| 4 | Funnel Metrics | 4 | 15 | XP gained +4% per point. Up and to the right. |
| 5 | Viral Coefficient | 5 | 20 | Luck +6% per point. Above one. Briefly. |
| 6 | Hockey Stick (milestone) | 1 | 30 | Lobbed things split on landing. The chart everyone promised. |
PR
| Row | Talent | Max | Opens at | What it does |
|---|---|---|---|---|
| 1 | Holding Statement | 5 | 0 | Armour +1% per point. We are aware and looking into it. |
| 1 | Media Training | 5 | 0 | Max health +6% per point. Bridge to the message. |
| 2 | Crisis Comms (milestone) | 1 | 10 | Below 30% health, every skill hits harder. This is a good story, actually. |
| 2 | Rapid Response | 5 | 5 | Cooldown -3% per point. Statement in four minutes. |
| 3 | News Cycle | 5 | 10 | Duration +6% per point. Forty-eight hours. Then nothing. |
| 3 | Embargo | 3 | 10 | PTO gained +6% per point. Until Tuesday, 9 a.m. |
| 4 | No Comment (milestone) | 1 | 20 | Zones slow everything in them. We do not discuss ongoing matters. |
| 4 | Spin | 4 | 15 | Armour +1% per point. An opportunity to learn. |
| 5 | Exclusive | 5 | 20 | Damage +4% per point. One outlet. All the damage. |
| 6 | Press Conference (milestone) | 1 | 30 | Kills burst. No questions. |
What gear does it have?
Marketing has 54 gear pieces: one for each of 9 slots at each of 6 rarities. Everything above Standard Issue belongs to a set, so wearing pieces of the same rarity builds a set bonus. Its five sets are Brand Police, Remote Warrior, Shadow IT, Growth Team, Middle Manager.
| Slot | Standard Issue | Approved | Expensed | Executive | Grandfathered | Legacy |
|---|---|---|---|---|---|---|
| Laptop | Imaging Laptop (Still Imaging) Damage +3% | The Loaner Damage +4.8% | The One With the Good Keyboard Damage +7.2%, Cooldown -2.9% | The Thin One Damage +10.2%, Cooldown -4.1% | Running the Old Build Damage +13.8%, Cooldown -5.5%, Crit chance +2.8% | The Only Machine That Runs It Damage +18%, Cooldown -7.2%, Crit chance +3.6% |
| Headset | Wired Headset (One Ear) Cooldown -2% | The Approved Headset Cooldown -3.2% | Noise-Cancelling (Expensed) Cooldown -4.8%, Area +4.3% | Executive Earpiece Cooldown -6.8%, Area +6.1% | The Headset From 2014 Cooldown -9.2%, Area +8.3%, Duration +7.4% | The Switchboard Cooldown -12%, Area +10.8%, Duration +9.6% |
| Lanyard | Temporary Badge Holder Luck +4% | Approved Lanyard Luck +6.4% | Conference Lanyard (Expensed) Luck +9.6%, Pickup range +8.6% | Executive Floor Access Luck +13.6%, Pickup range +12.2% | Lanyard With the Old Logo Luck +18.4%, Pickup range +16.6%, XP gained +5.5% | The Pen Pocket Luck +24%, Pickup range +21.6%, XP gained +7.2% |
| Mug | Foam Cup Health per second +0.25 | The Approved Mug Health per second +0.4 | Branded Mug (Expensed) Health per second +0.6, Max health +5.8% | Executive Espresso Cup Health per second +0.85, Max health +8.2% | The Mug Nobody Washes Health per second +1.15, Max health +11%, Duration +7.4% | The Mug That Was Here Before You Health per second +1.5, Max health +14.4%, Duration +9.6% |
| Chair | Folding Chair Max health +4% | The Approved Chair Max health +6.4% | The Good Chair (Expensed) Max health +9.6%, Armour +1.4% | Executive Leather Max health +13.6%, Armour +2% | The Grandfathered Chair Max health +18.4%, Armour +2.8%, Health per second +0.46 | The Chair of the Person Who Left Max health +24%, Armour +3.6%, Health per second +0.6 |
| Bag | Tote From the Conference Pickup range +6% | Approved Laptop Bag Pickup range +9.6% | The Expensed Backpack Pickup range +14.4%, PTO gained +5.8% | Executive Briefcase Pickup range +20.4%, PTO gained +8.2% | Briefcase With the Old Logo Pickup range +27.6%, PTO gained +11%, Luck +7.4% | The Cardboard Box Pickup range +36%, PTO gained +14.4%, Luck +9.6% |
| Shoes | Interview Shoes Move speed +2% | Approved Flats Move speed +3.2% | Expensed Trainers Move speed +4.8%, Skill speed +4.3% | Executive Loafers Move speed +6.8%, Skill speed +6.1% | The Shoes Under the Desk Move speed +9.2%, Skill speed +8.3%, Cooldown -3.7% | Slippers (Remote, Grandfathered) Move speed +12%, Skill speed +10.8%, Cooldown -4.8% |
| Monitor | The One Monitor Area +3% | Second Monitor (Approved) Area +4.8% | The Ultrawide (Expensed) Area +7.2%, Crit chance +2.2% | Executive 4K Area +10.2%, Crit chance +3.1% | The CRT in the Corner Area +13.8%, Crit chance +4.1%, Damage +5.5% | The Monitor That Shows the Dashboard Area +18%, Crit chance +5.4%, Damage +7.2% |
| Suit | Business Casual Armour +1% | The Approved Blazer Armour +1.6% | The Launch Blazer Armour +2.4%, Crit damage +8.6% | Executive Tailoring Armour +3.4%, Crit damage +12.2% | The Suit From the Old Company Armour +4.6%, Crit damage +16.6%, Max health +7.4% | The Lanyard Is the Suit Armour +6%, Crit damage +21.6%, Max health +9.6% |